This milestone was always the goal. b, halfmoon has deep-rooted values of integrity, sustainability and contributing to something bigger than ourselves. We are so proud to be making an impact with a community of global changemakers.

- Andrea, Founder

how we got here 

Though our work is ever-evolving, the same values that guided us in 1989 continue to do so now. Our products inspire moments of pause—echoing the rhythm of the natural world. Living our truth on and off the mat, we channel positive energy for change, owning our impact on the team, community, and planet.

our journey

We don't claim to have it all figured out, but we do commit to making life more meaningful for our team, our community and our planet. We work with local businesses that share our values. We source ethically and emphasize sustainability through recyclable materials, OEKO-TEX® certification, and organic cotton use + other natural materials.

our aspirations

Like our movement and meditation practices, we know that this work requires a lifelong commitment. We'll be volunteering at least 50 hours of our time, and offering 750 hours of training opportunities for our team annually. We aim to build a baseline in 2024 for waste tracking and to reduce waste by 20% in the following year.

Learn more about B Corporations and view b, halfmoon's impact assessment.